case study #001
Pot Pourri - home of the famous Akaroa fudge
How a Small Akaroa Business Boosted Fudge Sales by 32% in 2023
A cost efficient WIX website build - with an ecommerce element consisting of 13 fudge flavours, paired with a paid ad strategy across Facebook and Instagram was the recipe that lead to a major increase in online fudge sales for this Akaroa based business.
Pot Pourri engaged the services of Ecommerce and Marketing Specialist, Aleisha Duncan of Rebel Influence, to help take their famous fudge nationwide.
Now orders are rolling in from the top to the bottom of New Zealand, and the business is boasting monthly average conversion rates of 5% (8% during peak holiday times) - well above ecommerce industry averages of 2.5-3%.
We’ve been working with Aleisha since 2020 and her impact on our business has been incredible!
With our in-store fudge sales staying consistent, last year’s 32% spike is without a doubt due to our online presence and Aleisha’s work managing our paid advertising.
She is a pleasure to deal with and is clearly dedicated to getting our business the best results possible.